Sturgeon Equipment

Mission and Vision

Sturgeon Equipment Mission:
Our mission is to provide the agricultural and earthmoving industry with innovative, 100% Australian made attachments that are reliable, effective and durable “like no other.” We are committed to delivering industry-leading products and exceptional customer service to help our clients achieve their goals and improve their operations.

Sturgeon Equipment Vision:
Our vision at Sturgeon Equipment is to be the leading provider of high-quality, Australian made attachments in the agricultural and earthmoving industry. We strive to be known for our commitment to innovation, customer satisfaction, and values of Trust, Integrity, Honesty, Care & Compassion. Our goal is to continue to break barriers in Australian manufacturing, set the industry standard for quality and reliable attachments, and make a positive impact on the industry as a whole.

We're on a mission to supply industry leading innovative attachments, "Like No Other" helping you accomplish results in reliable and effective way!

100% Australian Made & Owned.

Sturgeon Equipment is a 100% Australian made and owned company, with our Victorian Manufacturing Facility producing all of our high-quality products. Our commitment to manufacturing locally allows us to control every aspect of the production process, ensuring that we consistently deliver products of the highest standard.

Our facility operates state-of-the-art CNC and robotic machinery, which enables us to provide precision engineering and meet strict quality control standards. Additionally, all of our product design and development processes are done in-house, utilizing industry-leading CAD programs and testing our equipment in the field under gruelling conditions to ensure that our attachments stand up to whatever they are put through.

Our use of cutting-edge technology, such as robotic welding and machine tending, further showcases our commitment to innovation and excellence in Australian manufacturing. By choosing Sturgeon Equipment, you are not only supporting local industry, but also benefiting from our expertise in designing and manufacturing attachments for the tough agricultural and earthmoving industry.

Meet the Sturgeon Team

Chester Selby

Founder & Director

Accounts

Accounts Payable & Receivable

Harvey Selby

Sales Manager

Joshua Selby

Production Team Leader

Design Engineer

Manufacturing Team Leader

Marketing Co-ordinator

Marketing and Innovation Manager

Customer Care

CAD Design & Product Development

Sales Assistant

Sales

Foundational Sturgeon Values

At Sturgeon, our core values are principles that drive, motivate and inspire our team to live our mission. Our core values are not just 'what' we do but our reason 'why' we do it for you!

#1 Customer Service Excellence

At Sturgeon Equipment, we are dedicated to providing our customers with exceptional personal service that builds strong and lasting relationships. We believe in going above and beyond to ensure customer satisfaction and delivering timely solutions to meet your needs.

#2 Innovative Design:

Our products are proudly 100% Australian-made and manufactured using modern CNC and robotic machinery to ensure consistent, high-quality results. We are committed to continually improving our design and development processes to stay at the forefront of the industry.

#3 Dependable Sustainability:

Sturgeon Equipment is committed to creating a sustainable future for generations to come. We operate with a focus on safety and wellbeing, support charity organizations and groups, and work with reliable supply chains that prioritize environmental and social development.

#4 Engineering Brilliance:

We pride ourselves on our in-house product design and development processes, using cutting-edge CAD programs and testing our products in the field to ensure they can withstand even the toughest conditions. We are constantly exploring new technologies and techniques to improve our manufacturing processes and deliver the highest quality products to our customers.

#5 Australian-Made and Founded:

Sturgeon Equipment was founded with a passion for providing the earthmoving and construction industry with high-quality, Australian-made equipment and attachments. Our deep commitment to local manufacturing is evident in everything we do, from the materials we use to the people we employ.

#6 Like No Other:

As a team based in the heart of South West Victoria, we understand the unique needs and challenges faced by our customers. We are dedicated to being the leader of Australian manufacturing in the sphere of Ag-loader and Telehandler attachments, and to making a real difference in the market with our innovative products and exceptional service.

Why Sturgeon

Choosing Sturgeon Equipment as your preferred equipment supplier means choosing a team that is dedicated to providing you with innovative, reliable, and high-quality attachments like no other. We are passionate about personal service and strive to build long-lasting relationships with our customers. Our products are 100% Australian made, manufactured in our state-of-the-art facility using modern CNC and robotic machinery for highly accurate and consistent results.

We prioritize dependability, sustainability, and brilliant engineering in all our operations, from design and development to testing and production. With a team based in the heart of South West Victoria, we have a unique understanding of the agricultural and earthmoving industries and a vision to be the leader in Australian manufacturing. At Sturgeon Equipment, we are committed to providing you with an effortless experience that delivers results in a reliable and effective way.